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The unique s-shaped brush stretches as it thickens, reaching every lash with the rich cream formula for dramatic length & impactful volume. Sweep Plump and Stretch brush upwards from root to tip to grasp each lash and coat from every angle. Continue building lashes until you reach your desired look. Do not let dry between coats. Repeat for lower lash line. For a truly dramatic, wide-eyed look, curl your lashes with Maybelline® New York eyelash curler before applying mascara. Removes easily with soap and water or Maybelline® New York Expert Eyes® 100% Oil-Free Eye Makeup Remover. Contact lens safe and Ophthalmologist tested.